Originally Posted by sharky
It would be a bit silly having just spent a billion quid on cricket TV rights.
Assuming there's no clauses for them to get out of the contract. Cant imagine a business would commit a billion quid without some sort of exit plan if it all goes wrong.
Anyhow, that commitment doesnt necessarily safeguard the cricket channel if its not making money. Sky still televise other sports, most notably darts, that dont have a dedicated channel.