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Old 5th February 2021, 15:12   #81
Sir Coolerking
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BT have signed a 5 year deal with W Indies to show all cricket from there - includes England tour there in 2022 and women later this year.
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Old 5th February 2021, 20:00   #82
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BT have signed a 5 year deal with W Indies to show all cricket from there - includes England tour there in 2022 and women later this year.
They've got the next New Zealand tour as well.
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Old 7th February 2021, 10:46   #83
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Initial figures showed only 100k more viewers for this Test than there were on Sky for the Sri Lanka one (900k v 1m approx). I know they didn't have time to market it properly, but surely there's at least 3 million cricket fans who don't have Sky who were itching to watch this? Over 5 million watched The Ashes in 2005....

Turns out real sports fans are willing to pay for it...
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Old 7th February 2021, 11:04   #84
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The West Indies Super50 Cup begins today and it's live on BT Sport.
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Old 7th February 2021, 11:22   #85
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Originally Posted by Sir Coolerking View Post
Initial figures showed only100k more viewers for this Test than there were on Sky for the Sri Lanka one (900k v 1m approx). I know they didn't have time to market it properly, but surely there's at least 3 million cricket fans who don't have Sky who were itching to watch this? Over 5 million watched The Ashes in 2005....

Turns out real sports fans are willing to pay for it...
A lot of people donít bother with cricket England outside of the summer months.

Plus unless you are retired, for most people 4am to noon isnít a great time to sit down and watch - I donít suppose a football match with a 9am kick-off would pull in great figures either.
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Old 7th February 2021, 15:25   #86
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Initial figures showed only 100k more viewers for this Test than there were on Sky for the Sri Lanka one (900k v 1m approx). I know they didn't have time to market it properly, but surely there's at least 3 million cricket fans who don't have Sky who were itching to watch this? Over 5 million watched The Ashes in 2005....
Second day saw 1.4m - that's 50% more than watched on Sky and a 25% increase on day 1.

Hopefully the viewing figures will continue to rise as people discover it. The damage caused by hiding live cricket behind a pay wall may never be fully recovered though.
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Old 7th February 2021, 18:50   #87
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Second day saw 1.4m - that's 50% more than watched on Sky and a 25% increase on day 1.

Hopefully the viewing figures will continue to rise as people discover it. The damage caused by hiding live cricket behind a pay wall may never be fully recovered though.
It peaked at 1.4m but it was an average of 660k. These are not the numbers I was expecting. We're in Lockdown, there's precious little else to do, where are all these people who have been clamouring for FTA return?

What is this 'damage' you talk of anyway? Since taking the Sky money we've won a T20 and ODI World Cup and been the Number 1 Test team.
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Old 8th February 2021, 02:14   #88
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It peaked at 1.4m but it was an average of 660k. These are not the numbers I was expecting. We're in Lockdown, there's precious little else to do, where are all these people who have been clamouring for FTA return?
I can only speak for myself but I've enjoyed watching live Test cricket in my own home for the first time since 2005, which was also the last year I attended a Test match.

I set my alarm on Friday to be up for the start of play. It's messed up my body clock and I wasn't up until the tea interval on the second day. Even without work commitments it requires a degree of dedication to be up for 4am and catch up on sleep at other times. The true test would be a comparison of matches played during daytime hours, which we'll get for the Third Test.

The main reason I've never paid out for Sky is that I'm either asleep or at work for much of the playing hours, and I'm not fussed about watching much else they offer except England Test cricket. With play lasting 6 hours a day I'm sure most viewers dip in andout while doing other things.
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Old 8th February 2021, 02:23   #89
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It peaked at 1.4m but it was an average of 660k. These are not the numbers I was expecting. We're in Lockdown, there's precious little else to do, where are all these people who have been clamouring for FTA return?

What is this 'damage' you talk of anyway? Since taking the Sky money we've won a T20 and ODI World Cup and been the Number 1 Test team.
An average of 660k for a programme that starts at 3:45am.

The health of the game should be measured by more than just the results of the England team. For example viewing figures would be another metric.

There's a whole generation cricket has been lost to. It is unrealistic to expect that damage to be undone overnight.
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Old 8th February 2021, 09:57   #90
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An average of 660k for a programme that starts at 3:45am.

The health of the game should be measured by more than just the results of the England team. For example viewing figures would be another metric.

There's a whole generation cricket has been lost to. It is unrealistic to expect that damage to be undone overnight.
The point was that the average was hardly any different to the Sri Lanka Test played at the same time. That suggests to me there's a hardened set of Test Cricket fans who watch no matter what channel it's on and there's not many others.

I disagree about this 'lost generation'. Most families that are serious about sport have Sky. Trying to compare viewing figures with one of the best Test Series of all time with normal stuff is not valid. The 5m who watched in 2005 were caught up in the moment, much like the football 'fans' who tune in every 4 years for a World Cup, or the rugby 'fans' who only watch the 6 Nations. We didn't lose them, we just briefly gained them.
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Old 8th February 2021, 10:06   #91
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An average of 660k for a programme that starts at 3:45am.

The health of the game should be measured by more than just the results of the England team. For example viewing figures would be another metric.

There's a whole generation cricket has been lost to. It is unrealistic to expect that damage to be undone overnight.
To be honest there isn't much Sport at all on national TV, outside big events, for a long time. Most with sporting interest in the family have satellite TV. Grass roots Cricket is still pretty healthy, loads of cricket in the summer through England.
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Old 8th February 2021, 11:56   #92
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Initial figures showed only 100k more viewers for this Test than there were on Sky for the Sri Lanka one (900k v 1m approx). I know they didn't have time to market it properly, but surely there's at least 3 million cricket fans who don't have Sky who were itching to watch this? Over 5 million watched The Ashes in 2005....

Turns out real sports fans are willing to pay for it...
The hours have a lot to do with it. The ashes in 2005 were played in the daytime while this series is only one for early risers. If it wasn't for Covid most people would be at work.
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Old 8th February 2021, 12:05   #93
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The hours have a lot to do with it. The ashes in 2005 were played in the daytime while this series is only one for early risers. If it wasn't for Covid most people would be at work.
But there is Covid and most people are sat at home with easy access to a TV.

You'd think after waiting over 15 years, Mr "I'm not giving any of my money to Murdoch" Cricket Fan would've been itching to watch some. But apparently an early start is not ideal (they could easily watch from 8am onwards).
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Old 8th February 2021, 12:47   #94
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But there is Covid and most people are sat at home with easy access to a TV.

You'd think after waiting over 15 years, Mr "I'm not giving any of my money to Murdoch" Cricket Fan would've been itching to watch some. But apparently an early start is not ideal (they could easily watch from 8am onwards).
I am certainly switching my tv on for the second session. For the Sri Lanka series, I watched the end of the first session as I had Sky Go on my Ipad. That said, I think the discussion re domestic tv or otherwise is a moot point if the specialist channels didn't bother to go for it. A shame there haven't been more watching. Root at his best has been magnificent. Even his pretty little forty was good today, more proactive than anyone else, in any case.

Perhaps there might be a few more tuning in if England are within sight of a victory tomorrow.
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Old 8th February 2021, 13:34   #95
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That suggests to me there's a hardened set of Test Cricket fans who watch no matter what channel it's on and there's not many others.

Trying to compare viewing figures with one of the best Test Series of all time with normal stuff is not valid. The 5m who watched in 2005 were caught up in the moment, much like the football 'fans' who tune in every 4 years for a World Cup, or the rugby 'fans' who only watch the 6 Nations. We didn't lose them, we just briefly gained them.
I think that is absolutely right. Basically, there's a large body of people for whom time for watching cricket isn't even April to September - it's something like June through to the end of the school holidays, and even the time spent focusing on cricket may be very limited. Maybe they religiously buy a ticket for a Saturday at the Test or have a night or two out with their mates at the Blast. Just look at poor attendances when they have staged Tests in May.

It's the same with other sports - there are many people who watch Wimbledon who wouldn't dream of tuning into the Australian Open, or watch the Grand National/Epsom Derby but wouldn't even know or care that the Breeders' Cup or Prix d'Arc de Triomphe was taking place, even though those events are major ones for the sports as a whole.
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Old 8th February 2021, 13:52   #96
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But there is Covid and most people are sat at home with easy access to a TV.

You'd think after waiting over 15 years, Mr "I'm not giving any of my money to Murdoch" Cricket Fan would've been itching to watch some. But apparently an early start is not ideal (they could easily watch from 8am onwards).
Or they could record the transmissions. And try to avoid hearing any scores.
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Old 8th February 2021, 13:53   #97
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I think that is absolutely right. Basically, there's a large body of people for whom time for watching cricket isn't even April to September - it's something like June through to the end of the school holidays, and even the time spent focusing on cricket may be very limited. Maybe they religiously buy a ticket for a Saturday at the Test or have a night or two out with their mates at the Blast. Just look at poor attendances when they have staged Tests in May.

It's the same with other sports - there are many people who watch Wimbledon who wouldn't dream of tuning into the Australian Open, or watch the Grand National/Epsom Derby but wouldn't even know or care that the Breeders' Cup or Prix d'Arc de Triomphe was taking place, even though those events are major ones for the sports as a whole.
Yes, the Wimbledon crowd is a great example, also rugby fans at Twickenham (I don't think most of those watch any rugby at all).

I would say that one of the legacies of 2005 was the ridiculous hiking of ticket prices to Lord's (and other grounds to a lesser extent). A day at the Test was about £50 before then, it quickly leapt to £100 (which was when I said it was no longer value and went elsewhere) and this year it's £160 for India.

It's interesting coaching kids, the ones I help with I'd say half their parents have little interest in the sport.
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Old 8th February 2021, 13:57   #98
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Many days of test cricket at the major test grounds are sold out within hours of tickets going on sale. Or so they claim! Take these announcements with a pinch of salt and check the online seating plans showing how many available ones there are.
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Old 8th February 2021, 13:59   #99
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I think that is absolutely right. Basically, there's a large body of people for whom time for watching cricket isn't even April to September - it's something like June through to the end of the school holidays, and even the time spent focusing on cricket may be very limited. Maybe they religiously buy a ticket for a Saturday at the Test or have a night or two out with their mates at the Blast. Just look at poor attendances when they have staged Tests in May.

It's the same with other sports - there are many people who watch Wimbledon who wouldn't dream of tuning into the Australian Open, or watch the Grand National/Epsom Derby but wouldn't even know or care that the Breeders' Cup or Prix d'Arc de Triomphe was taking place, even though those events are major ones for the sports as a whole.
That could owe a lot to the weather.
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Old 8th February 2021, 14:17   #100
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That could owe a lot to the weather.
Undoubtedly, but I also think it has a lot to do with people's habits. After all, the weather doesn't stop people packing out the Cheltenham Festival in March or the Grand National meeting in April, both of which require many hours in an outdoor setting, and the weather by mid-May is usually reasonable enough.
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